Additionally, other companies have sought labor certifications for their products. In response, some athletic wear companies have increased transparency, publishing lists of their suppliers. This includes committing to following international labor standards. Corporate responsibility is a movement that is urging companies to take responsibility for their impact on customers, employees, communities, and the environment. More athletic wear companies are examining their supply chain to ensure that fair labor practices and working conditions are enforced. Finally, several companies phased out the use of plastic in packaging. Companies such as Patagonia have made pledges to lower energy use and emissions at their factories. This concern is also extended to the factories where the clothing is produced. More athletic wear companies are using products such as recycled polyester and low-impact, non-toxic dyes. Additionally, major companies such as Reebok are highlighting some of their sustainable products made with organic cotton. Some clothing apparel websites allow users to sort through products by their preferred sustainability credentials. Increased Demand for Sustainably Sourced ApparelĬustomers are becoming increasingly environmentally conscious, demanding more transparency about how their clothing was produced and the sustainable clothing trends are following. Demand for pastel colors has extended beyond yoga clothing and into the larger athletic apparel industry as traditional black, and white colors are being dumped. People are beginning to ditch traditional grey yoga clothing for pastel colors such as baby pink, light blue, and beige. Athletic wear customers are opting for more color in their yoga products as well. Rise of Yoga Cultureįashion searches for yoga clothing grew in 2020, and sales of yoga-related products at Lyst have risen 42%. Customers are interested in trimming down their wardrobes and buying key pieces of apparel that can be worn in different contexts.
Some in the industry have dubbed this trend “Athleisure,” which now includes yoga pants, jogger pants, tank tops, sports bras, hoodies. The athletic apparel industry is offering more options that will allow wearers to easily transition between leisure and exercise. The distinction between traditional gym clothing and casual wear is becoming less noticeable, especially given the context of the current pandemic. The athleisure industry is expected to be valued at $83 billion at the end of 2022 Growth of “Athleisure”
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